Our Brand & Values

At EthniCottons, every piece tells a story of hand-dyed cotton and delicate chikankari embroidery, crafted by skilled artisans in Northern India. Our brand blends contemporary Western style with comfort, tradition, and purpose, while creating flexible work opportunities that support women artisans and their livelihoods.

EthniCottons is built on collaboration. We work closely with trusted suppliers and artisan partners in India who specialise in traditional hand embroidery, skills passed down through generations of women. For many, the ability to work from their own homes is transformative, allowing them to earn a fair income, support their families, and maintain independence while staying connected to their communities.

This work is not charity; it is partnership. We are committed to respectful, long-term relationships that value craftsmanship, fair wages, and dignity. By connecting heritage artisans with global markets, EthniCottons helps preserve traditional craft while empowering women through meaningful, sustainable work.

Our garments are made from 100% cotton, hand-dyed, and ethically crafted. All manufacturing takes place in India - the home and source of our cotton, craftsmanship, and cultural inspiration.

Rooted in nature and guided by the principles of slow fashion, EthniCottons offers eco-conscious pieces designed to be worn, loved, and returned to season after season.

100% Luxury Cotton

Hand-dyed

Handcrafted embroidery

Women empowerment

Lightweight

Breathable

Eco-conscious